University of Bremen · Doctoral researcher

AI in government.
People at the centre.

I’m Marcel Hofgesang. I study how public administrations adopt artificial intelligence—and how people shape its use.

Research Associate · Computer Science
AI strategy, human–AI interaction & digital government

Public procurement, open data and AI.

Browse by year, author and outlet.

From software engineering to academia.

Research interests

Understanding adoption.
Informing practice.

My doctoral research examines how public administrations adopt artificial intelligence and embed it within their organisations.

Strategic approaches to introducing AI in government, including technology acceptance and institutional integration.

How people interact with generative AI, including the role of individual preferences and task context in prompt writing.

Public procurement, open data, and the distinction between digitization, digitalization, and digital transformation.

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Find my research, professional background, and developer profile online.